Hour Loop Inc (HOUR)
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Hour Loop sells home décor, toys and kitchenware on Amazon. In 2025 that came to $142.4 million of revenue across 6.59 million orders. The big number is real. Behind it sit $1.7 million of profit — 1.2 cents on every dollar of revenue — and just $992,886 of cash at March 31, 2026. In April 2026 the founding couple advanced $1,601,000 to the company because Amazon now pays out seven days later, and the quarterly report notes that no formal contract has been signed for it. That same couple controls 94.8 percent of the votes and was paid more in 2025 than the company earned. Not investment advice, just the arithmetic: how much of $142 million actually stays inside the company?
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Basics
Performance
Valuation
Profitability
Balance Sheet & Safety
Growth
Quality & Screener
AI Rating
Uses AIHour Loop bezeichnet sich in Note 1 seiner SEC-Berichte selbst als Unternehmen, das maschinelles Lernen und Datenanalyse einsetzt, und steuert damit Preise und Nachfrageprognosen im eigenen Amazon-Handel — KI ist Werkzeug im Betrieb, aber keine Umsatzquelle.
View the full file — quotes, sources, reviewed filings
„Hour Loop, Inc. (“Hour Loop” or the “Company”) is a technology-enabled consumer products company that uses machine learning and data analytics to design, develop, market and sell products."
Hour Loop, Inc. („Hour Loop“ oder „das Unternehmen“) ist ein technologiegestütztes Konsumgüterunternehmen, das maschinelles Lernen und Datenanalyse einsetzt, um Produkte zu gestalten, zu entwickeln, zu vermarkten und zu verkaufen.
„Our proprietary repricing tool analyzes sales trends, projected sales, inventory age, inventory cost, potential profits, Fulfillment by Amazon (“FBA”) fees, competing offers, and seasonality and determines an urgency level, then depending on the level of urgency, it automatically adjusts prices accordingly."
Unser eigenentwickeltes Preisanpassungswerkzeug analysiert Absatztrends, Absatzprognosen, Lageralter, Lagerkosten, mögliche Gewinne, Gebühren für den Versand durch Amazon („FBA“), Konkurrenzangebote und Saisonalität, bestimmt daraus eine Dringlichkeitsstufe und passt die Preise abhängig von dieser Dringlichkeit automatisch an.
„Hour Loop, Inc. (“Hour Loop” or the “Company”) is a technology-enabled consumer products company that uses machine learning and data analytics to design, develop, market and sell products."
Hour Loop, Inc. („Hour Loop“ oder „das Unternehmen“) ist ein technologiegestütztes Konsumgüterunternehmen, das maschinelles Lernen und Datenanalyse einsetzt, um Produkte zu gestalten, zu entwickeln, zu vermarkten und zu verkaufen.
Filings Reviewed: 10-Q 2026-05-12 · 10-K 2026-03-24 · 10-Q 2025-11-12 · 10-Q 2025-08-12 · 10-Q 2025-05-12 · 10-K 2025-03-27
Rated on July 30, 2026 · How the Rating Is Built
Highlighted are things our editorial team noticed: green = stands out as strong, red = deserves a closer look. No single metric is a verdict on its own — always read it in context.
Quarterly Figures
| Quarter | EPS (Earnings Per Share) | EPS YoY (%) | Sales ($M) | Sales YoY (%) | Net Margin (%) | OCF ($M) | FCF ($M) |
|---|---|---|---|---|---|---|---|
| 2024: Q2 | 0.02 | 200.00 | 28 | 25.20 | 2.30 | 0 | 0 |
| 2024: Q3 | 0.01 | 2,600.00 | 31 | 6.60 | 1.50 | -4 | -4 |
| 2024: Q4 | -0.04 | -241.90 | 54 | -8.50 | -2.80 | 2 | 2 |
| 2025: Q1 | 0.02 | -34.20 | 26 | 4.70 | 2.50 | 1 | 1 |
| 2025: Q2 | 0.03 | 50.00 | 27 | -3.40 | 4.30 | -2 | -2 |
| 2025: Q3 | 0.01 | 0.00 | 33 | 7.60 | 1.60 | 0 | 0 |
| 2025: Q4 | -0.02 | 53.30 | 56 | 3.00 | -1.20 | 3 | 3 |
| 2026: Q1 | 0.02 | 17.00 | 30 | 15.80 | 2.80 | -2 | -2 |
- EPS (Earnings Per Share):
- Quarterly profit divided by the total share count — how much of the profit works out to a single share.
- YoY (Year over Year):
- Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
- Sales:
- All revenue for the quarter, before any costs are deducted — the top line of the income statement.
- Net Margin:
- What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
- OCF (Operating Cash Flow):
- The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
- FCF (Free Cash Flow):
- Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.
Assessment: Opportunities & Risks
98 percent of 2025 revenue ran through Amazon, down from 99 percent in 2024 — and according to the annual report Amazon is simultaneously the sales platform, the logistics provider, the warehouse, the invoicer, the collector and the most important competitor. In April 2026 a single change to the disbursement policy (seven days later) was enough to open a liquidity hole of more than $1.6 million.
Profitable again since 2024 ($657,447), more than two and a half times that in 2025 at $1,704,849, and up 25.8 percent to $823,482 in the first quarter of 2026 — but the net margin is 1.2 percent, and 43.8 percent of revenue goes into selling and marketing including the Amazon fees. The 2021 profit of $4,783,773 has not been matched on more than double the revenue.
Cash fell from $3,792,033 (December 31, 2025) to $992,886 (March 31, 2026) — roughly five days of merchandise buying, measured against fiscal 2025 cost of revenues — after a $2,201,403 operating outflow in the quarter. The credit line was stated in the latest report to mature on May 18, 2026 and no extension is documented in any later SEC filing (as of July 30, 2026); the subordinated shareholder loan ($4,170,418 principal, $2,060,418 outstanding at March 31, 2026) runs out on December 31, 2026. The founders' $1,601,000 advance still has no contract. Against that: operating cash flow was positive in fiscal 2025 at $2,581,256.
The Lai/Yu couple held roughly 94.8 percent of the voting power as of May 15, 2026 (33,360,142 of 35,191,890 shares); about 1.8 million shares trade freely, with roughly five holders of record. Their 2025 compensation of $2,137,992 exceeded annual net income by a quarter, and each is guaranteed $100,000 on December 22, 2026. On top of that, 9,152,213 shares were available under the equity plan as of March 24, 2026.
The first quarter of 2026 grew 15.8 percent to $29,930,342, and international revenue rose from $951,439 to $1,560,528. At the same time, on May 12, 2026 the company reaffirmed full-year guidance of $0.75 million to $1.5 million of net income — the top of that range is 12 percent below 2025. After 38 percent revenue growth in 2023 came 5 percent in 2024 and 3 percent in 2025.
At roughly $64 million of market value (as of July 30, 2026) the price-to-sales ratio is 0.45 on fiscal 2025 revenue (0.43 on the trailing four quarters), which says nothing about cheapness at a 1.2 percent net margin; on earnings it is about 37 times the 2025 result and 43 to 85 times the company's own 2026 guidance, plus about 8 times book value. One analyst covers the stock, rating hold, with a price target of $1.75.
Hour Loop is the revenue anchor in its purest form: a genuine merchant with $142,440,236 of revenue and 6,588,014 orders in 2025 — of which $1,704,849 was left at the end, 1.2 cents on every dollar. Behind that margin sits near-total dependence on Amazon (98 percent of revenue), which turned concrete in April 2026: because Amazon now pays seven days later, the founding couple advanced $1,601,000, with no formal contract according to the quarterly report, against a cash balance of $992,886. That same couple holds 94.8 percent of the votes and was paid more in 2025 than the company earned. The company's own 2026 guidance of $0.75 million to $1.5 million of profit points down. Not investment advice.
- Hour Loop reached our research desk through the daily sweep of small caps heavily discussed in U.S. retail investor forums (as of July 30, 2026) — an attention signal, not a quality verdict. The scanner result lists on Minnow Street are recalculated every day; this analysis rests exclusively on SEC filings and fundamental data.
- Currency of the record: we worked through the annual report 10-K for 2025 (March 24, 2026) and every document filed from that day onward — the current report 8-K of March 24, 2026 (fiscal 2025 results and first 2026 guidance), five insider filings (Form 4) of April 7, 2026 (grants of 1,600 shares each on April 6, 2026), the quarterly report 10-Q as of March 31, 2026 (May 12, 2026), the 8-K of May 12, 2026 (quarterly results and reaffirmed 2026 guidance), the 8-K of May 18, 2026 (2026 bonus targets), the proxy statement (DEF 14A) of June 25, 2026 together with the additional proxy material (DEFA14A) of the same day, and five further insider filings (Form 4) of July 2, 2026 covering routine grants of 1,586 shares each.
- Two cautionary notes on metrics: the Altman Z-score of 8.97 (as of July 30, 2026) looks reassuring but mainly rewards the extremely high asset turnover ($142.4 million of 2025 revenue on a $23.8 million balance sheet at December 31, 2025) and says nothing about the cash balance. And the 27.5 percent return on equity is calculated on the trailing four quarters; for fiscal 2025 alone it is roughly 24 percent ($1,704,849 of profit on $6,993,859 of equity at December 31, 2025). Both are high only because of the small equity base, not because of a high margin.
About the Company
Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. It sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics. The company sells its products through hourloop.com, as well as third-party marketplaces, including Amazon, Walmart, eBay, and Etsy. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.
| IPO Year | 2022 |
|---|
Chart
Interactive price chart (TradingView).
Data as of: July 30, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)
Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.