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Buy Day today: Poor Neutral (49) Good Mixed market breadth · no major macro event

Herc Holdings Inc (HRI)

Industrials Rental & Leasing Services
147.40 $
Closing price · As of: 20. Jul 2026
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Basics

Market Cap
5.3Mrd. $
Shares Outstanding
33Mio.
Float
86.8%
Beta
1.9

Performance

Perf. 1M
7.20%
Perf. 3M
46.50%
Perf. 6M
-5.50%
YTD Performance (%)
-2.50%
52-Week-High Distance
-18.8%

Valuation

P/E
Forward P/E
16.4
PEG
0.1
P/B
2.7
P/S
1.1
EV/EBITDA
8.5
Price/FCF
35.2

Profitability

Gross Margin
32.4%
EBIT Margin
9.4%
Net Margin
-0.1%
Return on Equity
-0.3%
Return on Assets
3.8%

Balance Sheet & Safety

Equity Ratio
14.0%
Debt/Equity
5.1
Altman Z
3.97
Piotroski
3 von 9

Growth

Sales Growth Last Quarter
32.30%
EPS Growth Last Quarter
-79.00%
Sales Growth (Year)
22.65%
Forward Sales Growth
6.34%
Forward EPS Growth
61.70%

Dividend

Dividend Yield
2.08%
Dividend Per Share (TTM)
2.80$
Payout Ratio
51.5%
Years Without a Cut
4Years
Increase Streak
4Years

Quality & Screener

Stage
2
RS Rating
68
EPS Rating
6
Piotroski
3 von 9
Fundamental Rating
C (-7 von 100)
Altman Z
3.97

AI Rating

Neutral

Herc Holdings vermietet physische Baumaschinen und Industriegeraete; kuenstliche Intelligenz ist weder Umsatzquelle noch ein im eigenen Geschaeftsmodell benanntes Risiko — in den sechs ausgewerteten Berichten faellt der Begriff nur ein einziges Mal, und zwar als Cyber-Bedrohungsfaktor.

View the full file — quotes, sources, reviewed filings
„We believe we are one of the largest equipment rental companies in the North American equipment rental industry, with an estimated 4% market share by revenue and 602 locations in 46 states in the United States and five provinces in Canada."

Wir gehen davon aus, dass wir eines der groessten Vermietungsunternehmen im nordamerikanischen Geraetevermietungsmarkt sind — mit einem geschaetzten Umsatzanteil von 4 Prozent und 602 Standorten in 46 US-Bundesstaaten und fuenf kanadischen Provinzen.

10-K · 2026-02-17 · View SEC filing
„Cyber threats are increasing in number and sophistication, continually evolving, including with the increased use of artificial intelligence, making it difficult for us to anticipate and defend against such threats and vulnerabilities that can persist undetected over extended periods of time."

Cyber-Bedrohungen nehmen an Zahl und Raffinesse zu und entwickeln sich staendig weiter, auch durch den zunehmenden Einsatz kuenstlicher Intelligenz, was es uns erschwert, solche Bedrohungen und Schwachstellen zu antizipieren und abzuwehren, die ueber laengere Zeitraeume unentdeckt bestehen bleiben koennen.

10-K · 2026-02-17 · View SEC filing

Filings Reviewed: 10-Q 2026-04-28 · 10-Q 2025-10-28 · 10-Q 2025-07-29 · 10-Q 2025-04-22 · 10-K 2026-02-17 · 10-K 2025-02-13

Rated on July 10, 2026 · How the Rating Is Built

Sales Per Quarter ($M)
2024: Q4 · 951.0 Mio. $ Q4 2025: Q1 · 861.0 Mio. $ Q1 2025: Q2 · 1,002.0 Mio. $ Q2 2025: Q3 · 1,304.0 Mio. $ Q3 2025: Q4 · 1,209.0 Mio. $ Q4 2026: Q1 · 1,139.0 Mio. $ Q1
Earnings Per Share Per Quarter ($)
2024: Q4 · -1.61 $ Q4 2025: Q1 · -0.63 $ Q1 2025: Q2 · -1.17 $ Q2 2025: Q3 · 0.90 $ Q3 2025: Q4 · 0.72 $ Q4 2026: Q1 · -0.72 $ Q1
Net Margin Per Quarter (%)
2024: Q4 · -4.8 % Q4 2025: Q1 · -2.1 % Q1 2025: Q2 · -3.5 % Q2 2025: Q3 · 2.3 % Q3 2025: Q4 · 2.0 % Q4 2026: Q1 · -2.1 % Q1
Operating Cash Flow Per Quarter ($M)
2024: Q4 · 331.0 Mio. $ Q4 2025: Q1 · 171.0 Mio. $ Q1 2025: Q2 · 241.0 Mio. $ Q2 2025: Q3 · 358.0 Mio. $ Q3 2025: Q4 · 349.0 Mio. $ Q4 2026: Q1 · 277.0 Mio. $ Q1
Free Cash Flow Per Quarter ($M)
2024: Q4 · 2.0 Mio. $ Q4 2025: Q1 · -49.0 Mio. $ Q1 2025: Q2 · -40.0 Mio. $ Q2 2025: Q3 · -99.0 Mio. $ Q3 2025: Q4 · 53.0 Mio. $ Q4 2026: Q1 · 236.0 Mio. $ Q1
Sales Growth vs. Year-Ago Quarter (%)
2024: Q4 · 14.3 % Q4 2025: Q1 · 7.1 % Q1 2025: Q2 · 18.2 % Q2 2025: Q3 · 35.1 % Q3 2025: Q4 · 27.1 % Q4 2026: Q1 · 32.3 % Q1
EPS Growth vs. Year-Ago Quarter (%)
2024: Q4 · -150.4 % Q4 2025: Q1 · -127.6 % Q1 2025: Q2 · -147.5 % Q2 2025: Q3 · -79.0 % Q3
Price Change in Quarter (%)
2024: Q4 · 19.1 % Q4 2025: Q1 · -28.8 % Q1 2025: Q2 · -1.4 % Q2 2025: Q3 · -10.9 % Q3 2025: Q4 · 27.8 % Q4 2026: Q1 · -32.6 % Q1

Quarterly Figures

Quarterly Figures
Quarter EPS (Earnings Per Share) EPS YoY (%) Sales ($M) Sales YoY (%) Net Margin (%) OCF ($M) FCF ($M)
2024: Q4 -1.61 -150.40 951 14.30 -4.80 331 2
2025: Q1 -0.63 -127.60 861 7.10 -2.10 171 -49
2025: Q2 -1.17 -147.50 1,002 18.20 -3.50 241 -40
2025: Q3 0.90 -79.00 1,304 35.10 2.30 358 -99
2025: Q4 0.72 1,209 27.10 2.00 349 53
2026: Q1 -0.72 1,139 32.30 -2.10 277 236
What Do These Terms Mean?
EPS (Earnings Per Share):
Quarterly profit divided by the total share count — how much of the profit works out to a single share.
YoY (Year over Year):
Change versus the same quarter a year ago — this is how you compare without seasonal distortion (e.g. the holiday shopping season).
Sales:
All revenue for the quarter, before any costs are deducted — the top line of the income statement.
Net Margin:
What percentage of sales is left over as profit in the end. Negative means the company is posting a loss.
OCF (Operating Cash Flow):
The cash that actually flows into the till from the core business during the quarter — harder to dress up than book profit.
FCF (Free Cash Flow):
Operating cash flow minus capital expenditures — the money that's genuinely free to use, say for paying down debt, buybacks, or dividends.

About the Company

Herc Holdings Inc. ist gemeinsam mit ihren Tochtergesellschaften ein Anbieter von Mietausrüstung in den USA und international.

Employees9,700
HeadquartersBonita Springs, FL
Websitehercrentals.com
IPO Date1. Jul 2016
Next Earnings4. Aug 2026

Management

Management
Name Title Birth Year
Lawrence H. Silber CEO & Director 1957
Aaron D. Birnbaum President 1966
W. Mark Humphrey CPA Senior VP & CFO 1972
Tamir Peres Senior VP & Chief Information Officer 1970
Christian J. Cunningham Senior VP & Chief Human Resources Officer 1962
Mark Alan Schumacher VP & Chief Accounting Officer 1978
Leslie Hunziker Senior Vice President of Investor Relations, Communications & Sustainability
Samuel Wade Sheek Senior VP, Chief Legal Officer & Secretary 1978

Executives per the latest required filings; titles kept in their original language. Source: fundamental data.

Chart

Interactive price chart (TradingView).

Data as of: July 20, 2026 · Source: fundamental data & SEC filings (annual and quarterly reports, 10-K/10-Q)

Note: pure fact-based analysis, not investment advice and not a solicitation to buy or sell. All figures without guarantee.

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